There's probably a better way to put this than "sociological control," but I think we all understand what he's trying to say here. (But to digress for a second, isn't this "controlling areas sociologically" concept just sort of an extension of "military control"? I mean, isn't control over territory sort of inclusive of control over the population and the enemy within that territory?)
General McChrystal emphasized that the operation needed to show the local people quickly that they had more to gain from life without the Taliban than with them. The military “got a lot of fanfare” during the initial push last week, the general said, and now has to deliver on its promises.
“Militarily, you can think you can control areas, but sociologically if you don’t control them, you’re not going to be able to do what we need to do here,” he said. General Nicholson added that the operation had a “narrow window of opportunity.” In a month, he said, the people will say you “came in and chased the Taliban away.”
“But how is my life better? How is your presence benefiting me and my family?”
Glad everyone's on the talking points and stuff, I guess. Let's see how it goes with 68K (or even just in province with this MEB).