Wednesday, July 28, 2010

F136 lobbying/advertising update (oh yeah, and legislative update, too)

Want to see something really bad? Here's Pratt & Whitney's new internet advertisement opposing the JSF alternate engine:

Yep, you're seeing that correctly: it's a dirty, tired, raggedy-ass infantryman, out there in the field fighting for your freedom, wondering why we're talking about $3B for an extra engine when he's out here wearing one pair of socks for three months at a time. "If you support the troops, you can't support the alternate engine!", his sad eyes seem to implore.

If you click on the ad, it takes you to, which is Pratt & Whitney's response to GE/Rolls-Royce's

Another awesome, heartstring-tugging addition to the trail of embarrassing half-truths propagated by both supporters and opponents of the alternate engine. These guys are dicks. I'd like to punch Pratt & Whitney AND GE/Rolls-Royce right in the face.

(For what it's worth -- and it's not much at this point -- the House Defense Appropriations Subcommittee voted 11-5 yesterday in favor of the alternate engine program. The White House is still threatening a veto.)


  1. As someone not following the debate, when I saw the ad, I thought it was suggesting, "why waste 2.9 billion? Because our troops are depending on the engine!"

    Goes to show...
    a) How uninformed I am
    b) Marketing fail
    c) Both

  2. I'm gonna punch you in the ovary, that's what I'm gonna do. A straight shot. Right to the babymaker.

    -Deus Ex